The rules applicable to influencers: the new regulatory and technological scenarios of influencer marketing.

In this article, Prof. Avv. Alessandro del Ninno analyses the new regulatory framework aimed at regulating the activities of human and virtual influencers (the so-called Influencer marketing phenomenon is in fact increasingly characterised by virtual characters created and managed by Artificial Intelligence).

From the Government proposal to the Agcom Guidelines; from the framework of EU regulatory initiatives to the IAP's Digital Chart, the article offers a practical overview of the regulatory and technical obligations for so-called digital entrepreneurs. Visualizza il documento allegato