The Madrid Protocol entered into force for Saudi Arabia on 8 October 2026. Italian companies using the Madrid System can now apply for protection in the country through a new international application or a subsequent designation of an existing registration.

For those who export or intend to enter the Saudi market, it is time to check their portfolio, classes and storage strategy.

The accession was announced by WIPO on July 23; the novelty of the period considered is its entry into force.