EDPB adopted Guidelines on the targeting of social media users.

The EDPB adopted Guidelines on the targeting of social media users. The Guidelines aim to provide practical guidance to stakeholders and contain various examples of different situations so that stakeholders can quickly identify the ‘scenario’ that is closest to the targeting practice they intend to deploy. The main aim of the Guidelines is to clarify the roles and responsibilities of the social media provider and the targeted individual. To this purpose, the Guidelines, among others, identify the potential risks for the freedoms of individual, the main actors and their roles, the application of key data protection requirements, such as lawfulness and transparency and DPIA, as well as key elements of arrangements between social media providers and the targeted individuals. In addition, the Guidelines focus on the different targeting mechanisms, the processing of special categories of data and the obligation for joint controllers to put in place an appropriate arrangement pursuant to Article 26 GDPR. The Plenary will submit the Guidelines for public consultation.